A Different Approach. A Distinctive Design.
	Every LogoSlinger order includes a free copy of the Slinger Format Guide, an exclusive introduction to the various formats used by design companies to create logos and other designs. The guide explains each of the files included with your order and reveals how to use them for best effect.
	There are two main types of format, vector and raster, and a range of different files that use those formats:
	Vector Vector images, also known as "object-oriented" or "draw" graphics, are made up of geometric shapes. The advantage of vector images is that they're light (usually just a few dozen kilobytes) and fast to print.
	Raster Raster graphics, also known as "digital," "bitmap" or "paint" graphics, are far more complex than vector images. They can include a wider range of colors and shades to build up an image of photographic detail. On the downside, they are also much heavier and slower to print than vector images.
	EPS EPS stands for Encapsulated PostScript and is the format most often used by printers and media. It can be either raster or vector and provides excellent printing quality.
	You can use EPS files to print your logo on promotional material such as t-shirts, caps and mousepads, packaging, including shipping boxes and plastics, as well as catalogues, stationary, signage and office items.
	JPEG JPEG, or Joint Photographic Experts Group, images are generally used to display photographs, particularly on the Internet. Because these files use compression technology to store and open the image, some information is lost each time the file is saved. A JPEG image should not be used as a master copy.
	JPEG is best used for photos, electronic publishing and 3D images.
	GIF GIFs, or Graphics Interchange Format, are generally used to display images with fewer than 256 colors over the Internet. They're easily transferable and fast to download and display, but cannot be used with photos.
	GIFS are generally used for simple images and logos, electronic publishing and printing promotional material.
	TIF Tagged-Image File format is used to transfer images between applications. Desktop scanners produce TIFs and the format is the industry standard for raster images. It is also supported by most image and word processing programs.
	TIFs can be used for cross platform compatibility, printing promotional material, multi-colored images and photos.
	PSD PSD is Photoshop's native file format. Files saved in PSD can be opened in Photoshop and saved in a range of other images. The format makes a good base for further use.
	All of our logos are created using Adobe Illustrator, the industry standard.